Douja d'Or
Asti's grand September wine event, running since 1967: the piazza turns into a tasting floor for the great wines of the Astigiano and Piedmont, with masterclasses and a national wine competition behind it.
Why it's special
It's the region's biggest wine week — sixty editions of it — anchored to a national wine award, so the bottles pouring in Piazza San Secondo have already been judged the best. If you taste one serious wine week in the Astigiano, this is it.
Programme · 2026
60th edition. Piazza San Secondo becomes a tasting venue for the great wines of the Astigiano and Piedmont — guided tastings, masterclasses, tasting benches and meetings with producers — built around a national wine competition. Organised via doujador.it.
- The tastings, masterclasses and producer benches cluster around Piazza San Secondo in central Asti.
- Buy the tasting kit on the day or online.
- Confirm the year's dates and programme at doujador.it before travelling.
The douja is the squat clay jug Asti has always poured wine from, and since 1967 it's given its name to the city's biggest wine event. For ten days in September Piazza San Secondo becomes a tasting floor — the great reds and whites of the Astigiano and the wider Piedmont, poured and explained, with masterclasses for anyone who wants to go deeper.
What sets it apart is the competition underneath it: Douja d'Or hangs on a national wine award, so the bottles on the benches have already been sifted. Sixty editions in, it's the fixed autumn appointment for the region's producers and the surest single week to taste broadly.
The organisers had not yet formally confirmed the 2026 edition at the time of writing, so check the dates at doujador.it before you set out. Dates above.