Museo del Ruchè di Casa Ferraris

A small museum-cellar telling the Ferraris family's story and how Ruchè came back from the brink, with old photographs and a short film. The visit ends in the tasting room, where several Ruché wines — including the Vigna del Parroco, from the parish priest's own vineyard — are poured by warm, knowledgeable hosts. Just off the main square.