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Benefica on the Road market (Cocconato)

A travelling street market that stops in Cocconato a few Sundays and holidays a year: stalls of clothes, shoes, accessories, perfume, costume jewellery and homewares along Corso Pinin Giachino, from early morning to evening.

Why it's special

It's a shopping market rather than a food or craft fair: a day of stalls for a browse, timed for holidays and the village's own fair days.

Programme · 2026

Sunday 14 June, Monday 14 September and Sunday 22 November 2026

Street market of clothes, shoes, accessories, perfume, costume jewellery and homewares, Corso Pinin Giachino.

Sun 14 June
8:00–19:30 (the 2 June date was cancelled for bad weather)
Mon 14 Sept
the "Grande Mercato Benefica On The Road" all day, during the Fiera Patronale
Sun 22 Nov
8:30–19:30
A tip
  • The stalls stand along Corso Pinin Giachino, by the car park on the way into the village, with more parking on Via Vittorio Veneto.
  • Hours are roughly 8:00 or 8:30 to 19:30.
  • The June date in 2026 was cancelled for rain and moved to the 14th, so check the Comune calendar if the weather looks bad.

Benefica on the Road is a travelling street market. A few times a year its stalls line Corso Pinin Giachino, the road along the bottom of Cocconato, selling clothes, shoes, bags and accessories, perfume, costume jewellery and things for the house.

In 2026 it came in June, again for the Monday market of the patronal feast in September, and it returns on a Sunday in late November, the week before the village's Christmas market. It's a market for a browse and a coffee in the village rather than a reason to travel; on the second Saturday of the month Cocconato also has its Mercatino Vintage.

See what else is on in Cocconato.

More events in Monferrato in November 2026 →