Monferrato on Stage (San Marzano Oliveto)
Once a summer the travelling Monferrato on Stage festival sets up in Piazza Giovanni XXIII — a free open-air concert, a Pro Loco food area from 7:30pm, and Barbera d'Asti poured by the consortium.
Why it's special
Real acts play here — Selton in 2026, Dente the year before — and it costs nothing to stand in the square with a plate from the Pro Loco and a glass of Barbera. Music and the table on the same evening, which is about all you can ask of a village.
Programme · 2026
The San Marzano Oliveto stop of the 11th edition of the itinerant Monferrato on Stage festival, in Piazza Giovanni XXIII.
- The food area opens at 7:30pm and the concert starts at 9:30 — come early to eat, the square fills up.
- Entry's free; bring a little cash for the Pro Loco stands.
Monferrato on Stage doesn't have a home — it moves. Each summer the festival threads its way through villages across Turin, Asti and Alessandria, pairing a free concert with a proper meal, and San Marzano Oliveto has become one of its regular stops: the closing night of the 10th edition in 2025, an early-July slot in 2026.
The setup rarely changes, and that's the appeal. From 7:30pm the Pro Loco runs a food area in Piazza Giovanni XXIII with local dishes, the Consorzio Barbera d'Asti e Vini del Monferrato pours the wine, and there's a cocktail bar from the Bosso distillery. Then, at 9:30, the music starts and it's free to stand in the square — the Brazilian trio Selton in 2026, Dente the year before with his album Santa Tenerezza.
Eat first, because the square fills up once the band is on. San Marzano is a scatter of hilltop hamlets on the Barbera-and-Moscato border, and this is one of the few nights the whole village turns out in one piazza.
Past editions
| Year | Dates | Programme |
|---|---|---|
| 2026 | 10 July 2026 | The San Marzano Oliveto stop of the 11th edition of the itinerant Monferrato on Stage festival, in Piazza Giovanni XXIII. 7:30pm – Pro Loco food area opens, with local wines from the Consorzio Barbera d'Asti e Vini del Monferrato and a Distilleria Bosso cocktail bar 9:30pm – The Selton (Brazilian pop and tropicália trio) in concert, free entry, with a projection of works by painter Pablo T |
| 2025 | 13 September 2025 | The closing stop of the 10th edition of Monferrato on Stage, in Piazza Giovanni XXIII. 7:30pm – Pro Loco food area opens, wines by the Consorzio Barbera d'Asti e Vini del Monferrato, cocktails from Cocchi and Distilleria Bosso, and vermouth from the Consorzio del Vermouth di Torino 9:30pm – Dente in concert (his album 'Santa Tenerezza'), free entry |