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Music festival · San Marzano Oliveto

Monferrato on Stage (San Marzano Oliveto)

Once a summer the travelling Monferrato on Stage festival sets up in Piazza Giovanni XXIII — a free open-air concert, a Pro Loco food area from 7:30pm, and Barbera d'Asti poured by the consortium.

Why it's special

Real acts play here — Selton in 2026, Dente the year before — and it costs nothing to stand in the square with a plate from the Pro Loco and a glass of Barbera. Music and the table on the same evening, which is about all you can ask of a village.

Programme · 2026

10 July 2026

The San Marzano Oliveto stop of the 11th edition of the itinerant Monferrato on Stage festival, in Piazza Giovanni XXIII.

7:30pm
Pro Loco food area opens, with local wines from the Consorzio Barbera d'Asti e Vini del Monferrato and a Distilleria Bosso cocktail bar
9:30pm
The Selton (Brazilian pop and tropicália trio) in concert, free entry, with a projection of works by painter Pablo T
A tip
  • The food area opens at 7:30pm and the concert starts at 9:30 — come early to eat, the square fills up.
  • Entry's free; bring a little cash for the Pro Loco stands.

Monferrato on Stage doesn't have a home — it moves. Each summer the festival threads its way through villages across Turin, Asti and Alessandria, pairing a free concert with a proper meal, and San Marzano Oliveto has become one of its regular stops: the closing night of the 10th edition in 2025, an early-July slot in 2026.

The setup rarely changes, and that's the appeal. From 7:30pm the Pro Loco runs a food area in Piazza Giovanni XXIII with local dishes, the Consorzio Barbera d'Asti e Vini del Monferrato pours the wine, and there's a cocktail bar from the Bosso distillery. Then, at 9:30, the music starts and it's free to stand in the square — the Brazilian trio Selton in 2026, Dente the year before with his album Santa Tenerezza.

Eat first, because the square fills up once the band is on. San Marzano is a scatter of hilltop hamlets on the Barbera-and-Moscato border, and this is one of the few nights the whole village turns out in one piazza.

Past editions

YearDatesProgramme
202610 July 2026The San Marzano Oliveto stop of the 11th edition of the itinerant Monferrato on Stage festival, in Piazza Giovanni XXIII. 7:30pm – Pro Loco food area opens, with local wines from the Consorzio Barbera d'Asti e Vini del Monferrato and a Distilleria Bosso cocktail bar 9:30pm – The Selton (Brazilian pop and tropicália trio) in concert, free entry, with a projection of works by painter Pablo T
202513 September 2025The closing stop of the 10th edition of Monferrato on Stage, in Piazza Giovanni XXIII. 7:30pm – Pro Loco food area opens, wines by the Consorzio Barbera d'Asti e Vini del Monferrato, cocktails from Cocchi and Distilleria Bosso, and vermouth from the Consorzio del Vermouth di Torino 9:30pm – Dente in concert (his album 'Santa Tenerezza'), free entry