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Sagra · Montemagno Monferrato

Pane al Pane — Elogio del Pane Monferrino

A three-day spring sagra through Montemagno's medieval lanes celebrating Monferrato bread — above all the Grissia Monferrina — with tastings, street food, art, seminars on ancient grains, and a flag-wavers procession.

Why it's special

It builds a whole weekend around the humblest local staple: the Grissia Monferrina, the region's soft bread. Between the baroque squares and numbered lanes you get bread-and-oil sensory tastings, talks on ancient grains and zero-kilometre flours, and a flag-wavers procession — a food festival with a genuine sense of place rather than just stalls.

Programme · 2026

29–31 May 2026

24th edition, through the medieval borgo of Montemagno. Free admission; some tastings by reservation.

Fri 29 May, 21:00
theatre evening "Note di lettura" at the parish theatre, with secondary-school students on music and literature
Sat 30 May, 15:00–18:00
art exhibitions
Sat 30 May, 16:00–17:30
guided sensory tasting of local oils paired with bread (reservation required)
Sat 30 May, from 18:30
food stands and music with a Bohemian band
Sun 31 May, 9:00–17:00
"Pompieropoli" firefighter demonstrations for children (ages 3–12) and historical military-vehicle displays
Sun 31 May, 15:30–16:30
seminar on ancient grains and local organic, zero-kilometre production
Sun 31 May, 16:30
flag-wavers (sbandieratori) procession, plus street magic and bubble shows for children and bread-and-oil tastings through the day
A tip
  • Free admission; the bread-and-oil sensory tasting needs a reservation, so book that ahead.
  • A shuttle train runs from the parking to the historic centre.
  • Sunday is the family day — 'Pompieropoli' firefighter fun for children (ages 3–12), street magic and the flag-wavers.
  • Check the year's programme booklet on the comune site.

For one weekend at the end of May, Montemagno Monferrato turns its medieval borgo into an homage to bread. The star is the Grissia Monferrina, the soft local loaf, and the festival — now in its 24th edition — threads tastings, street food and art through the baroque squares and the twelve numbered lanes that climb toward the castle.

It's more thoughtful than a straight food fair. Alongside the food stands there are bread-and-oil sensory tastings, a seminar on ancient grains and zero-kilometre flours, and exhibitions, before the weekend closes with a flag-wavers procession down the old streets. Saturday leans into eating and music; Sunday is the family day, with children's firefighter games, street magic and bubble shows.

Admission is free — book ahead for the guided oil-and-bread tasting, and take the shuttle train up from the parking. Dates and the full programme booklet are on the comune site (see above). While you're on the hill, walk up the monumental staircase off Piazza San Martino to the church of Santa Maria Assunta and look back over the Ruchè and Barbera vines.