Borsalino Hat Museum

Opened in 2023 at Corso Cento Cannoni, this museum tells the story of the legendary Borsalino hat, made in Alessandria since 1857. The route runs through thematic areas covering the company's history, the 52-step artisanal hat-making process, and a gallery of the most iconic hats. All content is in Italian and English, with an audio guide; group guided tours can be arranged on request.

Run by Borsalino Museum (City of Alessandria & Borsalino Foundation)